Wix and Squarespace are among the top website builders, each with distinct strengths.
Market Share and Popularity
Wix
Wix started in 2006 and has a 46% market share in the simple website builder category making it the most popular platform in this segment with over.
As of December 31, 2023, Wix reported over 260 million registered users worldwide, including approximately 6.3 million premium subscribers.
In the same year, Wix achieved a total revenue of $1.56 billion, reflecting a 13% increase from 2022.
The company’s total revenue for the third quarter of 2024 reached $444.7 million, or a 13% increase from the same period a year ago.
It offers a flexible drag-and-drop editor, 800+ customizable templates, SEO tools like SEO Wiz, and an extensive app market (Source). It also provides a free plan and various pricing options, making it a favorite for customization and small businesses.
Squarespace
while smaller in market share, holding 17% of the market is known for its sleek, professionally designed templates and a structured editor, perfect for creatives.
While it lacks a free plan, its pricing is competitive, and its focus on clean code and metadata management strengthens its SEO capabilities.
Both platforms support e-commerce, with Wix offering flexible tools and Squarespace excelling in product display and design-focused integrations. Wix’s 24/7 customer support contrasts with Squarespace’s business-hour live chat and email service.
Choosing the right web-building platform is essential for online success. Wix and Squarespace are two of the most popular website creation tools available. Both are user-friendly to create a beautiful and functional website. They have unique features; you can select the one that best suits your needs.
In this blog, we will take an in-depth look at Wix vs Squarespace and help you decide which platform is best for you.
Unveiling 10 Main Differences Between Wix & Squarespace
In this evolving world Wix and Squarespace are dominant as the top choice for creators aiming to develop their business online or blogging and any thing they want.
As we Step into 2025, understanding the latest advancements and key differences between these platforms is crucial for making an informed decision about your website-building needs.
Below we outline 10 crucial features that can guide between Wix and Squarespace and make sure the final result meets your expectations of a perfect website.
1. Ease Of Use: Which Is Easier To Use, Wix Or Squarespace?
When it comes to building a website easily, Wix is often considered the go-to choice. It's known for being one of the easiest website builders available today. Thanks to its drag-and-drop interface, you can create a website in minutes, even if you have no prior experience. The Wix Editor allows you to add, remove, or adjust elements like text, images, and buttons with just a few clicks.
Wix is so easy to use that it’s perfect for beginners and even small business owners who don’t have time to learn complex coding. Wix ADI (Artificial Design Intelligence) takes it a step further by asking you a few simple questions about your site. Then, Wix automatically builds a site for you, which you can easily from scratch.
Comparatively, Squarespace’s site builder is more orderly, and to add an item, you use a toolbar to the side. However, unlike earlier versions that might be more complex and difficult to navigate, its design-oriented interface may be quite a challenge to bargain with, especially if you are a beginner. However, unlike Wix, there is no AI help when it comes to creating the website in Squarespace, so the users spend more time getting oriented all over the tools that this service provides.
One major difference is that Squarespace doesn’t have an AI-powered design tool like Wix ADI. So, while it offers beautiful templates and powerful customization options, there is a learning curve involved. According to Squarespace's user base, this is manageable for users who are willing to spend some time getting used to the platform’s features.
In short, when it comes to ease of use, Wix takes the lead. Its drag-and-drop simplicity and the additional assistance from Wix ADI make it incredibly user-friendly.
Click Here To Read: Wix Website Builder Review
2. Designs: Which Platform Has Better Designs, Squarespace Or Wix?
Wix has provided more than 800+ templates which are categorized in categories like business, e-commerce, restaurant, music, and much more in photography. These templates can be further customized using the Wix Editor so that the users can easily design their site.
However, the drawback of Wix is some templates may appear outdated, and not all are mobile-responsive. Additionally, once you choose a template, you cannot switch it without rebuilding the website.
Squarespace, on the other hand, has around 100+ professionally designed templates that are minimalist and modern.
All templates are optimized for mobile devices and are fully customizable. Unlike some other website builders, Squarespace allows you to switch between templates with just one click, while retaining your content. Nonetheless, the company offers is less customizable than Wix’s templates.
While Wix offers more templates, Squarespace excels in design quality and responsiveness.
3. Features: Which Website Builder Takes An Edge In Features?
Wix stands out with its wide range of features, including contact forms, social media integration, Google Maps, and more. The addition of Wix Code allows users to build advanced websites with custom functionality. Wix also offers numerous apps and add-ons for further customization.
Squarespace also provides essential features like contact forms, e-commerce options, and social media integration. However, it does not offer the same level of customizability as Wix. Squarespace lacks a coding option like Wix Code, limiting advanced functionality.
Wix takes the edge in features with its flexibility and customization options.
Squarespace Vs Wix (Best Website Builder 2023)
4. Pricing Plans: Which Platform Outweighs The Other In Pricing Plans?
Wix offers a free plan that is ideal for beginners. For more features, Wix provides several paid plans, including:
VIP plan
Unlimited plan
Combo plan
Connect Domain plan
Wix’s eCommerce plans include:
Business VIP
Business Unlimited
Business Basic
Squarespace, on the other hand, offers four paid plans:
Personal plan
Business plan
Basic Commerce plan
Advanced Commerce plan
While Squarespace's plans are slightly more expensive than Wix’s, Wix offers more affordable pricing options, particularly for basic users.
5. eCommerce: How Do Wix And Squarespace Compare Regarding eCommerce?
Wix is a great platform for building eCommerce stores, offering features such as product galleries, shopping carts, multiple payment methods, and more. Wix also provides additional apps like Wix Bookings and Wix Restaurants to help businesses run efficiently.
Wix website builder offers:
Abandoned cart recovery
Automatic tax calculations
No commission fees on sales
Multiple languages and currencies
Squarespace helps create a simple and amazing eCommerce store. It offers product pages, inventory management, order processing, and more. Squarespace also has a team of experts who can help you set up your store.
Squarespace offers a simple but effective eCommerce platform with features like product pages, order management, and inventory tracking. It also provides:
Abandoned cart recovery
Bulk discounts
Automatic tax calculation
0% transaction fees
While Squarespace is excellent for basic online stores, Wix offers more comprehensive features and greater flexibility for advanced e-commerce needs.
6. SEO: Which Platform Is Considered Better For SEO, Squarespace Or Wix?
Both Wix and Squarespace offer SEO tools to help optimize your website for search engines.
Wix provides tools like Wix SEO Wiz, which guides you through the SEO setup and includes Google Analytics integration. However, Wix has a limitation: once a website is published, you cannot change the URL structure.
Squarespace also has SEO options such as page titles, meta descriptions, and alt text for images. It integrates with Google Analytics and Google Search Console to monitor your SEO progress. Unlike Wix, Squarespace allows you to change your website’s URL structure easily after publication.
Although both platforms provide strong SEO capabilities, Wix offers more control and flexibility over your Website SEO settings.
7. Blogging: Which Is Better, Wix Or Squarespace?
Wix offers extensive blogging features, including easy-to-use tools for creating posts, categorizing them, and adding tags. Wix also integrates with social media, email marketing, and Google Adsense to help drive traffic to your blog.
Squarespace also has impressive blogging tools, offering beautiful templates for blogs, social media integration, and customizable layouts. However, Wix has more advanced promotion and monetization features for blogging, making it a better choice for bloggers who want to grow their traffic.
Wix is the better option if you are looking for a platform that can help you increase your blog traffic. But Squarespace also has its own set of tools to help you promote your blog. It depends on your needs as a blogger to decide which platform is better for you.
8. Customer Support: Which One Resolves The Queries Of The Customer In A Better Way?
Wix offers 24/7 customer support through live chat, email, and phone. It also has a comprehensive knowledge base where users can find solutions to common issues. Wix’s support team is known for being highly responsive.
Squarespace also provides 24/7 customer support but lacks phone support, and its live chat is available only during business hours. While Squarespace support is good, Wix offers a more responsive and comprehensive customer service experience.
9. App Integrations and Add-ons: Which Platform Offers More Customization Options
Wix has an option of over 250+ apps that the user can find and download through the Wix App Market. These apps enhance the utility of your site for various purposes including business and commercial such as shopping, advertising, designing, and integrating social features.
Wix has several integrations, such as Wix Bookings, Wix Chat, and Wix Restaurants, and there are numerous third-party applications for Wix websites including SEO tools, email marketing apps, and customer support services. Wix also supports a lot of third-party services such as Google Analytics, Mailchimp, and Zapier, and enables the user to set up a sequence of actions.
However, Squarespace has a number of integrated applications with about 30+ apps which it refers to as Extensions. Though Squarespace is more concentrated on basic integration like Mailchimp, Google Analytics, Stripe, and Paypal, etc, it lacks many third-party tools or full customization options.
Users of Squarespace may note that there are fewer apps available and that those that are available are more polished, which is great for those who want to not tweak their site and are more suited for a more specific sort of niche that the user is catering to.
Wix takes the lead in app integrations, offering a far larger selection of add-ons, and providing more customization options and integrations with external services. Squarespace, while offering essential apps, is more limited in this area.
10. Performance and Speed: Which Platform Offers Better Site Performance
When it comes to performance and speed, both Wix and Squarespace are designed for optimal speed, but there are some differences:
Wix utilizes cloud-based hosting, which allows for faster page load times, but because of the heavy use of apps and the potential complexity of custom features, site speed can sometimes be affected, particularly on larger websites with a lot of custom code or content.
Wix has worked to improve site performance by introducing new features like Wix Turbo, which optimizes loading times for better user experience.
Squarespace also uses cloud hosting with a built-in content delivery network (CDN), ensuring faster load times for websites. The templates on Squarespace are highly optimized for performance, and users have reported consistently fast loading speeds across various devices. The limited number of integrations and simpler design options generally means that Squarespace sites tend to load quicker than highly customized Wix sites.
Conclusion: Which Is The Best Platform - Wix Or Squarespace?
Wix and Squarespace are great choices for building a website with their own pros and cons. Both Wix and Squarespace are well-renowned website builders. You should consider their advantages before selecting a website builder.
If you want a simple and elegant website, then Squarespace is a great option. However, Wix is the better platform if you need more features and options.
Wix Vs Squarespace Review 2023 - Which is the Best Website Builder For You?
Wix is popular for its ease of use, flexibility, SEO, and wide range of features. However, Squarespace is popular for its beautiful templates, simple interface, and great customer support.
Further, both Wix and Squarespace offer free trials so that you can try their features before selecting a website builder. You should take advantage of their free trials and select the platform that offers the features you need.
Click Here to Get The Best Web Design Services: Web Design Services | Wix Patriots
FAQs
1.Which is easier, Wix or Squarespace?
Wix is easier than Squarespace due to a drag-and-drop editor and various well-designed templates. Squarespace has a simple interface, but its templates are not as customizable as Wix.
2.Which is better for a small business website- Wix or Squarespace?
3.Do Wix websites have ads?
4.Is Squarespace a good web host?
5.Which platform is better for eCommerce- Wix or Squarespace?
6.Squarespace better than Wix?
7.How much does Wix cost?
8.Can I sell on Wix for free?
9.How long does it take to build a website on Wix?
10.Is Wix or Squarespace better for a blog?
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